Qualifications

• Bachelors in any relevant field (marketing, creative writing, journalism, etc.)
• 5+ years experience as a marketing copywriter
• Portfolio of your work, showcasing a range of short-form copy
• Understanding of small business & mid-market customers and how to effectively message to them
• Knowledge of SEO keyword search and how to properly implement it in appropriate copy
• Knowledge of Google Workspace

Key Responsibilities

• Write all short-form copy, including ads, emails, social, web pages, direct mailers, in-app messaging, and any other copy needs
• Work closely with the VP of Marketing to develop content strategies across all stages of the funnel
• Synthesize business goals, marketing, and campaign plans to create content strategies in a customer-centric way
• Interpret technical information and GTM strategy, creating persuasive copy concepts across customer buying stages
• Help create the brand voice and tone so all content is cohesive and consistent
• Serve as SME for the brand voice and editorial style guidelines
• Collaborate with team leads and creative staff from concept development to delivery of final deliverable
• Partner with designers to create the most impactful and cohesive content
• Use market response and learnings to curate more lead-generating messaging
• Identify content trends, best practices, and changing consumer preferences to ensure teams are up to date with industry dynamics and producing innovative content
• Additional copywriting duties as assigned, such as executive presentations and press releases

Required Skills

• High energy, collaborative team member with a passion for scaling and growth
• Desire to work across departments from early stage to growth engine
• Exceptional ability to communicate value to decision-makers, manage relationships, and translate it into growth
• Using data to drive decision-making and tell a great story
• Know how to work in a matrixed organization to drive results at scale